Local Distributed Commerce

eBay wanted to explore new technology concepts for local/social shopping: eBay executive staff member reached out to Niya to lead the conceptualization, prototyping, persona development, task analysis and prototyping eBay Hometown. Niya enrolled strategic partner Naviscent. As a team we created a fully rounded matrix of shopping intersections and social evidencing to present to eBay merchant executive team and launch the technology phase of development.


•Seamlessly combines local B2C, local services, and national sellers and merchants, bringing the world to you

•Integrates key eBay properties like Rent.com, StubHub, and PayPal mobile

•Support for basic listings as well as display ads and promotional chat

•Link to eBay or seller’s website for online purchase, or drive traffic to in-store transactions

•eBay bucks frequent buyer program for tracking offline purchase.

why hometown?

• Local is important. $10B US market potential, 

• 90% of all consumer commerce is local

• •Many eBay properties benefit from Local

• Local and national commerce are converging. 

Social Networking Web Application

Description: Tuttidaré is a volunteer-ism social network — allowing all users free access to volunteer and donation opportunities! Volunteers can search for open positions based on location, interests, and/or what their friends are supporting. Without leaving Tuttidaré they can sign up for jobs, communicate with the organization, track their donations and create volunteer work experience and resume templates. 

Site: http//tuttidare.org



DELIVERY: Research and Development, Lead Design, Production using Adobe Suite, Visual design and final style guide and spec. In collaboration with a team: writer, marketer, CEO/stakeholder, technical lead/manager. The final result is a responsive web application poised for mobility.

Microsoft Mediaroom UX ID Project

Microsoft Mediaroom is a software platform that powers broadcast-quality television and video services over broadband networks to consumer televisions, mobile phones, and other Internet capable devices. Mediaroom-powered TV services are delivering services to more than 4 million consumer households around the globe.

I served a dual role as a product designer to help shape their best in class user experience for the television customer — design for XBox Live that runs on Mediaroom. Other projects include user experience scenario modeling for incubator technologies with ATT, Sky, and European partners of Mediaroom and branding concept and ID designer for the UX ID and software team.

I generated over 25 new concepts presenting 2x's a week to the team as well as staging across all media types. The logo needed to convey the Mediaroom software element at the core of the identity and add more of the Human Angle (usability research) and team values in the visual language. In the end we rested on the laurels of associative memory. The play button (above) has strong resonance for the future of TV watching and was the top contender.

My Mediaroom : UX studies between remote and on screen TV viewing.

Future TV Technology viewing studies. Wireframes and visual design to unpack the sensory to visual screen viewing user experience issues. Your Mediaroom consumer customization screen visual design support. (broadband powered television).

An example of one throughput: Staging browse interaction over video playing NOW. We explored blank tiling support for several categories as well as automatic search access after too many blank tiles browsed. 

1. On Now-- blank tile, Guide
2. Recordings -- blank tile, Recorded TV
3. Subscriptions HBO -- blank tile, On Demand
4. Recommended--blank tile: Search, Settings.