The Design of Business

Today's business engages customers at multiple touch-points all times day and night. While the website can be the POS for a B to C business, it is an information repository and education system for large B to B companies as the first point of sale.

We are design scientists when it comes to delivering precise user expectations in concert with business goals. In the highly competitive world of online businesses, it's vital to surpass survival and thrive digitally -- be contextually different. 

 

Services

BUSINESS SOLUTIONS Macro to micro business solutions. Website analysis to concept proposals. Information architecture and customer research design. Product launch campaign integration with business website. We work backwards from business/customer needs to digital hubs, brand, devices.

UX RESEARCH AND DESIGN We bring over 20 years of software design and usability best practices and testing experience to everything we do. Trained by the best in the industry, it's safe to say this is our super power. 

LANDING PAGE Product promotions, appointment calendars, events, launchpad for social integration and list building. Sales campaigns and branded lead generation.

CONTENT MARKETING Words in the IA age are vectorized for search intent. This is a game changer. Content is strategy conveys the brand positioning and allows customers to be guided to relevant information.

Tuttidare Social Networking Volunteer Web Application. Custom design. Sprint Team Process. VISIT: FULL CASE STUDY

Tuttidare Social Networking Volunteer Web Application. Custom design. Sprint Team Process. VISIT: FULL CASE STUDY

In the works now: 

Compute Cycles
Website Design and Development + Content Design and Writing. Learn more ...

Oregon Entrepreneurs Network Success Stories Brochure and Video. Learn more ...

TECHNICAL: Customized CMS solutions. Responsive sites. Custom coded websites and web applications. Device driven design and development. 

SEO-SEM-SMO: Search engine marketing and optimization. Bing and Google, Yahoo and MSN. From the raw seeds of measuring keywords to business funnels and implementing code and page strategy to episodic campaigns that vet out the fuzzy lint that slows down performance - we have you covered. 

SOCIAL MEDIA Branded Integration: An additional service is ongoing social media PR from a partner of NC.

Copywriting & Content 

The power of content marketing at its foundation is copy. Content marketing has allows businesses to communicate the message of their business and attract and keep a powerful customer base. 

Niya Creative thrives on the consultative aspect of content strategy -- researching the pillars of the client's marketing message.

Content is how businesses build influence and communicate the functional meaning of the value of products and services. And my word means nothing compared to the stats of content being relayed per minute (and this was a year ago):

On average per minute

  • Nearly 2.5 million pieces of content are shared by users on Facebook.
  • Instagram has 220,000 new photos posted to its servers.
  • Twitter is used around 300,000 times.
  • Over $80,000 worth of sales is generated by Amazon.

Copy performs many tasks, from the aesthetic quality of the experience to the data tools that capture algorithms and aggregate in search findings. Too little copy can seem hurried if it's not the correct minimalistic arrangement of words. While too much can affect the potential customer as amateurish or desperate or even arrogant. Copywriting and content curation is in fact, an art. An art that necessitates a deep understanding of the business at hand.

Services

  • Concept Strategy Strategy about success. Concept strategy is the art of success. The creative concept that hits the touch points of business goals and extends the power of the brand. 
  • Planning the Content Campaign You have the content. You need it organized and market-ized. You need a plan to hit your sales goals. 
  • Creative Consulting A creative evaluation of the brand with recommendations to refresh, revolutionize, regain influence with a solid content and brand rollout plan. Or maybe just a few touches. 
  • Brand Expression Consulting Bringing 2 decades of brand experience to help businesses bridge the gap between promise and customer expectation. Creating pathways that amplify the brand.
  • Copywriting Web, printed collateral, tagline, widget blurbs, event invitations, installations, advertising concepts, 
  • Copyediting Examining the raw materials of the business brand to improve the formatting, style, and accuracy of text.
  • Image Curation and Experience Strategy The experience of content and hierarchy of presentation.

 

McKesson Specialty Health
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Graphic Print Design

We specialize in all aspects of visual creativity – 

A Graphic Designer is a communicator first, artist second. Art is the means and toolbox for creativity. Niya Creative enjoys visual problem solving. To creatively solve various communication challenges with the combination of typography, graphics, imagery and content design. We love to facilitate a visual conversation and understanding between a business and their consumers. We specialize in: Web Design, Print Design, Packaging, UI Design.
 

Services

  • Magazine online and Print  
  • Interior Spaces
  • Collateral  
  • Business Cards  
  • Books. Interior and Exterior
  • Brochures
  • Direct Mail
  • Event Invitations
  • Product Packaging & Labels
  • Logos
  • Illustrated Website Elements
  • Illustration for Print and Web
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Mobile Application design in process — Baking gluten free: Cookbook 

I created a cookbook that retailed in Whole Foods. I'm now working on my next book that features coffee and literary quote pairings. To finalize Cakes of Color, I'm creating a simple mobile application for easy access to recipes. I'm using Proto.io to prototype it in iPhone 6 plus which is also compatible with 6, 7 and 7 plus for the first release. Here is this project in process. Posting more as I go and making notes of what I learn along the way. I will release Cakes of Color to Amazon KDP and print when I release the application. Spring 2017. Learn more ...

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Details of the screens

I'm still working out the menu items, but my goal is to make long press functionality available to users and very simple touch, and swipe interaction to any recipe. Very easy to do because there are only 7 recipes: Lavender Cake, Green Tea Cake, Gold Maple Vermont, Red Jewel Cranberry, Orange with Chocolate Chunks and Whipped Cream, Blue Velvet with Marshmallow frosting, Dark Chocolate Brown Cake with Salted Caramel frosting. With each cake is a color psychology primer written in a foodie pleasing style. The book features artists like Andy Warhol and Wayne Thiebaud as influencers of synesthesia and the power of color to the body.