Once Upon a Chef — from TypePad food blogger to online chef.

User Experience Architect, Brand Developer, Creative Director: Niya C Sisk.

 

Jennifer Segal contacted me having learned of my work through TypePad recommended studios list for branding and design. She was a food blogger using the TypePad platform. She had over 20k followers on her Facebook page, 12k and rising of daily subscribers to her feed and a passionate career in the making.

Jennifer takes beautiful photographs of her ingredients before cooking and the yummy results afterwards. She was a chef in a previous passage of her life. A mom with a full daily task list, she saw a career in food blogging. Her content and following was growing but she is ambitious. She wanted to see larger numbers by the end of the year. Her content was overflowing and reaching capacity at a blog. She asked me and my team to migrate her content while preserving SEO to WordPress and create a new brand platform. (Scroll to read more).

Just a few of the many scenes that make her kitchen inviting. 

One of the first comps. It includes a new image recipe index, her awesome photographs, welcome and press. Scrolled over, it turned to color. LIVE.

One of the first comps. It includes a new image recipe index, her awesome photographs, welcome and press. Scrolled over, it turned to color. LIVE.

homepage-jenn-try.jpg

Jennifer. She's even a tad shy. Have you noticed introverts are killing it on the web?

Jennifer wasn't quite ready for a cookbook, but she set up professional photoshoots when she put a recipe together to present to her audience. With her platform, she included video stories and demos.

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FINAL NOTES

The project took just over 2 months. I hired the migration team and then we worked on her perma-links to insure a smooth transition. Her audience grew more quickly as anticipated. Her site has continued to evolve and I'm very honored to have been chosen by her to get her into an online home that is large enough to contain her big bold brand. Her followers have now reached over 4 million and she has a cookbook coming out in 2017 by Chronicle Books. Her dream. I am so happy for her. She made the right business decisions and her product is beautiful and solid. There's a reason for her huge following. I've used her recipes. They are delicious.