Insight: I saw three possible approaches to designing the brand as well as the product that enables the technology.
1. Cloud based port adapter. Requires only an account, hook up, dongle and a smart phone.
2. Dongle OBDII port + physical mounted product for safety and security. The physical product could possibly be a keyless program as cars evolve to have embedded keyless chips. Explore ways to utilize iOT sensors.
3. Subscription based and blue tooth requirements. This would be informed by specific market plans within the company and integrated into the brand strategy.